Performance Marketing for Horizon Bank

We crafted a full SEM acquisition strategy across organic and paid media channels. Starting with a technical website migration with performance at the forefront.

Horizon Bank faced the challenge of modernizing its digital presence to stay competitive in an increasingly digital banking landscape. With growing customer expectations for seamless online experiences and more sophisticated competitors, Horizon Bank needed a fresh approach to its digital marketing strategy to boost visibility, attract new customers, and retain existing ones.

Our approach included:

We collaborated closely with Horizon Bank to create a robust, multi-channel digital marketing strategy that focused on driving both customer acquisition and engagement.

PPC Optimization

We conducted an in-depth analysis of Horizon Bank’s current paid search campaigns and identified key opportunities to optimize targeting, ad copy, and bidding strategies. We refined their PPC campaigns, ensuring they reached the right audience with relevant and compelling messaging.

SEO Strategy

We created informative and engaging content, including blog posts, articles, and case studies, to establish Horizon Bank as a trusted authority in the financial services industry. This content was strategically crafted to resonate with both prospective customers and existing clients.

Content Marketing

We conducted an in-depth analysis of Horizon Bank’s current paid search campaigns and identified key opportunities to optimize targeting, ad copy, and bidding strategies. We refined their PPC campaigns, ensuring they reached the right audience with relevant and compelling messaging.

Website Optimization

Horizon Bank's website needed a more modern, user-friendly design. We enhanced the user experience (UX) by improving site navigation, optimizing for mobile, and ensuring fast load times—all contributing to a more seamless customer journey.